Experience Design Centre
Improving the customer experience is an inseparable part of the digital transformation. We follow persona and empathy driven approach to curate an experience journey.While the companies are moving to rapid digital transformation, to stay relevant, User experience designs become the centre of usability of the product. Our UX designs have crossed all the thresholds of designing modern concepts with optimised user experience, smooth virtual interactions and innovative customer engagement.
Our designers follow two primary key factors for every design, it should be desirable and accessible.
Persona Driven Approach
Design Language System
Rapid Prototyping & Testing
Seamless User Experience
Our Fundamental belief in UI/UX design process
We strongly believe that design thinking process is neither discrete nor linear. Our"4D" approach in designing your experience.
To Deliver Quality UI/UX Journey, We Follow
Experience Design Centre Approach
Stepwise approach to any UX transformation delivered by our designers
- Put people first: We start with an understanding of the people using a service, their needs, strengths and aspirations.
- Research: We perform research on the requirements, purpose, targeted audience, and the expectations of the audience from the product.Creating and validating ideas systematically.
- StoryBoarding: Defining the use cases, and build storyboards for each of them. Saves time cost and pain.
- Communicate visually and inclusively: Help people gain a shared understanding of the problem and ideas.
- Sketching: Prepare a pencil sketch design of each approach, using the best software tools and innovation aligned to effective design thinking process.
- Wireframes: Our designers use the most widely used tools for wireframing and simulations – Invision, Figma, Adobe sketch to name a few.
- Collaborate and co-create: We work together and get inspired by what others are doing.
- Design Output: A comprehensive Visual Design Language library is provided as part of any UX transformation engagement. This library provides our customers with the design guidelines that can be used across all products, apps and portals across segments to bring in customer experience.
Powerful Visual Design Language System
A comprehensive Visual Design Language library is provided as part of any UX transformation engagement. This library provides our customers with the design guidelines that can be used across all products, apps and portals across segments to bring in customer experience consistency and remove the ambiguous problems in the product usage experience
Design Process Structure
We collect as much data as possible about the product and brainstorm on the problem statement. Sometimes, clients provide us with the Ideate part - how they see the solution. And also, with the prototype - as they already decided and even have the results of the initial Testing. Then we decide what methodology to proceed with, either, Agile, Lean UX, SAFE etc.